Michelle Peterson – Digital Strategy Leader

Michelle Peterson is an accomplished digital marketing leader and project manager with over 20 years of experience driving business growth through data-driven strategies, web experience management, and product development. She has a proven ability to lead cross-functional teams and deliver high-impact digital initiatives for global brands, including Salesforce, Oracle, and Heska.

Work Highlights

Salesforce

Led Salesforce Commerce Cloud’s web launches, driving a 39% traffic increase and 220% growth in keyword rankings.

Oracle

Drove Oracle Data Cloud’s global brand campaign, achieving 82% target account engagement and strong SEO gains.

Heska/Antech Corporation

Directed Heska’s digital strategy, boosting sales by 22% and increasing website visits by 25% through product launches and SEO

Recommendations

“Michelle is an absolutely stellar professional. She is one of the highest performers I have had the pleasure of working with and is by far the most humble. She truly shows up everyday ready to do great work, while lifting others up along the way.

She is an incredible leader who is not only a project management and digital marketing expert, but someone who has the ability to learn quickly, adapt to change, and be team player. She tackles challenges head-on, and there isn’t a project she won’t take on.”

– Andrea Fortier, Global PR and Strategic Communications, Oracle

“When tackling the Herculean task of producing content and copy for a new website launch, I’ve always found the relationship between the creative and project management teams crucial to a successful outcome. I’ve been involved in many such projects and I’ve never encountered a project lead as thorough, thoughtful, and collaborative as Michelle.

Her experience should speak for itself but in case it doesn’t, I’ll say this: Michelle’s deep understanding of digital best practices means she simplifies complex processes into easily manageable tasks for every team involved.

Whether it’s applying her knowledge of SEO to improve site performance, measuring the efficacy of on-site content, or overseeing a new website build, Michelle displays an innate ability to rally every stakeholder behind a common goal to get the job done on time, every time.

Beyond that, Michelle is a kind and wonderfully fun person to work with, which when combined with all of the above, tells me she’s truly one of a kind.”

– Allan Storman, Oracle

“I have had the privilege to work with Michelle for about 1.5 years at Oracle. She has been fantastic to work with. She tackles projects head-on and maintains a “can-do” attitude, which is refreshing to be around. Her ability to think strategically and also manage tasks has been essential for growing our website performance. Michelle is always looking for more ways to support team members and comes to the table with great ideas. Best of all, you can always count on her to produce quality work in a timely manner. I highly recommend Michelle for any marketing role!”

– Chad Edmonds, Senior Director of Demand Generation & Marketing Operations, LexisNexis

Let’s connect

Email

shellp27@gmail.com

Phone number

+1 (970) 397-8240

Address

662 Cedar Preserve Lane, St. Augustine, FL 32095